Written on 12 Mar 2008 by Terry Tay
You have to do something different to get different results. If not you are just going around in circles. When you find yourself going no where in your business, it’s an indication, you ought to do something different to get a better outcome.
What’s the cause?
Let’s put it this way, there’s nothing more logical than this explanation. Human being get so use to doing a standard procedure or process and fall in love with it. They keep doing the same thing years after years even though it might be obsoleted or no longer as good as before. Take internet marketing for example, if you are a pay-per-click expert, you probably think that pay-per-click is the one and only best traffic generation method there is online and so you put your heart and soul tweaking and improving your pay-per-click marketing.
Doom’s day! That’s it! All you know about online marketing is just pay-pay-click. Yeah, it’s true that pay-per-click when done correctly can drive a reasonable amount of traffic to your site but what about the other traffic generation methods? Do they not drive traffic? The idea here is to build a few traffic generation methods around a website and continuously adding new methods that work.
How it work for Network Marketing?
Traditionally, network marketers will start promoting their business opportunity or product to their warm market then move on to their warm market’s warm market. Naturally, the list will run dry one day. Eventually network marketers have to go enter the cold market via internet marketing, newspaper advertisements or other forms of advertising.
If you have been stubborn enough to just market within your warm market, most likely you’ll see no improvement in your business. The concept here is the same. If you are going to do the same thing over and over again and getting the same result, you need to start doing something different to get different results - step into your cold market!
To Sum it Up
Marketing is not about perfecting a single strategy or technique, it’s about putting every strategies and techniques together to give your business multiple flows of traffic and potential prospect.
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Hi Terry…
I’m relatively new to marketing… I’m a psychologist and recently took my work online — and in doing so I’ve had to learn very very quickly the nitty-gritty of business development and marketing related to online.
I wholeheartedly agree with you that you need to keep trying different strategies… I found at first I was trying to perfect one strategy before moving onto something else… but over the last couple of months I’ve realise that you’ve got to get involved in all sorts of marketing strategies… even if you’re kind of clumsy at it in the beginning, your skills will develope quickly and it will become more natural. It’s like the old saying “practice makes perfect”
Jeanne
http://www.goalsnaspirations.com
I guess in the end, it comes back to the focus issue.
Vern Lai
http://www.vernlai.com